By Roger von Oech

ISBN-10: 0446404667

ISBN-13: 9780446404662

This can be the twenty fifth anniversary version of the creativity vintage via Dr. Roger von Oech.

Over the years, A WHACK at the part OF the top has been praised through enterprise humans, educators, scientists, homemakers, artists, adolescence leaders, and lots of extra. The publication has been stimulating creativity in hundreds of thousands of readers, translated into 11 languages, and utilized in seminars around the globe.

Now Roger von Oech's totally illustrated and up to date quantity is stuffed with much more provocative puzzles, anecdotes, workouts, metaphors, cartoons, questions, quotations, tales, and assistance designed to systematically holiday via your psychological blocks and unencumber your brain for artistic considering. This re-creation will allure a whole new iteration of readers with up-to-date and mind-stretching fabric.

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Additional resources for A Whack on the Side of the Head: How You Can Be More Creative (25th Anniversary Edition)

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A good analogy for the need for both types of thinking in the creative process is a potter making a vase. If you’ve ever done any work with clay, you know that it’s a lot easier to shape, mold, and throw the clay if it has some softness to it. By the same token, after the vase has been shaped, it has no practical value until it has been put into a kiln and fired. If soft and hard thinking have their strengths, they also have their weaknesses. Thus, it is important to know when each is not appropriate.

Exercise: Take a blank sheet of paper and draw a vertical line down the center. ” Now take a moment and look at the following concepts. Those you associate with being soft, put in the “Soft” column. Those you associate with being hard, put in the “Hard” column. This is a subjective exercise, but you should have a general feeling for soft and hard things. Now take a moment to think about this question: how would you compare the “Hard” list with the “Soft” one? Objective versus subjective? Quantitative versus qualitative?

Then one day it was discovered that someone had been buried alive. This alarmed the townspeople, so they called a town meeting to decide what should be done to prevent such a situation from happening again. After much debate, the majority voted to put food and water in every coffin. They would even put an air hole from the casket up to the earth’s surface. This would be expensive but it would save lives. Another group proposed a cheaper solution: implant a stake in every coffin lid directly over the victim’s heart.

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A Whack on the Side of the Head: How You Can Be More Creative (25th Anniversary Edition) by Roger von Oech


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